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Case Study

Birmingham University Final Year Shows

Birmingham University
Education

Overview:

Birmingham University organized a show to showcase the work of 100 graduates. The event aimed to highlight students’ projects to potential employers, industry professionals, and the public. To create an impressive and professional exhibition, they approached Premex for a comprehensive solution.

Goals:

  • Seamless Execution: Ensure a hassle-free process from start to finish.
  • High-Impact Design: Create a visually appealing and engaging exhibition space.
  • Efficient Logistics: Manage timely delivery, installation, and removal.
  • Audience Engagement: Attract and engage visitors effectively.
  • Minimal Client Workload: Reduce the workload on the university staff by managing the exhibition process comprehensively.

Challenges:

Before partnering with Premex, Birmingham University faced several significant challenges:
  1. Limited Time: With the event date fast approaching, there was immense pressure to have everything ready on time. Coordinating various aspects of an exhibition within a tight schedule seemed daunting.
  2. Diverse Needs: The event required a mix of shell schemes, display boards, full wall graphics, exhibition boards, wayfinding signs, and lighting. Ensuring all these elements worked together cohesively was a complex task.
  3. Complex Logistics: Managing the logistics of delivering, installing, and later removing the exhibition setup across multiple locations was a major concern. Ensuring everything arrived on time and in perfect condition required meticulous planning and execution.
  4. Maximizing Impact: In a crowded exhibition space with many participants, it was crucial to create a standout presence that would attract and engage visitors effectively. They needed innovative solutions to differentiate their event from others.
  5. Resource Constraints: The university’s internal team was already stretched thin, managing other critical tasks. They needed a partner who could take on the bulk of the exhibition preparation workload.

Solution:

Premex provided an end-to-end solution, addressing each challenge with precision and expertise. Here’s how we did it:

  1. Consultation and Planning:

      Initial Consultation: We conducted in-depth discussions to understand Birmingham University’s goals, vision, and specific requirements. Our team worked closely with the organizers to gather all necessary information and set clear objectives for the exhibition.
       Design Conceptualization: Based on the initial consultation, our design team developed several concepts that aligned with the university’s brand identity and vision. We provided detailed 3D renderings and mock-ups to help the organizers visualize the final setup.
       Project Planning: We created a detailed project plan, outlining each step from design approval to post-event removal. This plan included timelines, key milestones, and responsibilities to ensure everything stayed on track, significantly reducing the client’s involvement in day-to-day management.

  2. Design and Development:

       Customized Shell Schemes and Display Boards: We provided tailored exhibition panels and boards to fit the desired layout and maximize the available space. Our team ensured that the design was both functional and aesthetically pleasing.
       Full Wall Graphics: Our in-house graphic designers created high-quality graphics that highlighted students’ work. These graphics were printed on durable materials to ensure they looked perfect throughout the event.
       Wayfinding Signage: Clear and attractive wayfinding signs were created to help visitors navigate the exhibition space easily.
       Lighting Solutions: We integrated appropriate lighting solutions to enhance the visibility and appeal of the exhibits, creating a professional and inviting atmosphere.

  3. Execution and Management:

       Delivery and Installation: Our logistics team managed the timely delivery of all exhibition materials. We coordinated with the event organizers to ensure everything was installed correctly and on time.
       On-site Support: We provided on-site assistance throughout the event to handle any issues and ensure everything ran smoothly. Our team was available to make any necessary adjustments and provide technical support, allowing the university’s staff to focus on engaging with visitors and attendees.
       Post-Event Services: After the event, we efficiently removed and safely stored all materials. Our team ensured that the venue was left in perfect condition and handled the logistics of returning any reusable materials to the university.

Results:

The partnership with Premex led to a successful exhibition for Birmingham University:
  • Increased Foot Traffic: The visually striking design and well-organized layout attracted a high number of visitors, significantly boosting foot traffic to the exhibits.
  • Positive Feedback: Attendees praised the professionalism, creativity, and aesthetic appeal of the exhibition setup. The university received numerous compliments on their standout presentation.
  • Engagement and Interaction: The engaging setup and strategic layout facilitated meaningful interactions between graduates and visitors, resulting in increased interest and potential opportunities for students.
  • Brand Visibility: The innovative and cohesive design enhanced the university’s brand presence and recognition in the industry, positioning them as a leader in education.
  • Reduced Workload: By taking on the bulk of the preparation and execution tasks, Premex significantly reduced the workload on the university’s staff, allowing them to focus on their core responsibilities.

Conclusion:

Premex’s comprehensive exhibition services have proven to be instrumental in helping clients like Birmingham University achieve their event goals. From consultation and design to execution and removal, we ensure a seamless and impactful exhibition experience while reducing the client’s workload.

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What our clients are saying

“
Collaborating with Premex transformed our art fair into an unforgettable visual experience. Their attention to detail and ability to accommodate the diverse needs of our exhibitors was remarkable. From initial planning to the final installation, their team handled everything with utmost professionalism. The seamless execution and stunning design not only impressed our exhibitors but also captivated our visitors. We couldn’t have asked for a better partner to bring our vision to life.
”
Clarice J.
London Art Fair
“
Working with Premex was a game-changer. Their comprehensive service allowed us to focus on our core activities while they managed the exhibition setup flawlessly. The design exceeded our expectations.
”
Steven G.
University of Nottingham
“
Premex's meticulous planning and execution made our trade fair a resounding success. Their ability to manage the complex logistics and cater to the diverse needs of our exhibitors was outstanding. From the initial consultation to the final installation, Premex provided top-notch service, ensuring every detail was perfect. The feedback from exhibitors and visitors was overwhelmingly positive, highlighting the professional and visually striking setup.
”
Mike M.
Technology Conference Organiser
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