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Case Study

Elevating Trade Fairs with Premex

Elevate
Trade Fair Organiser

Overview:

Our client, a prominent trade fair organizer, faced the daunting task of preparing for a large-scale trade fair with 150 exhibitors. They required a mix of shell schemes, custom stands, full wall graphics, exhibition boards, wayfinding, lighting, furniture, and accessories to cater to a diverse range of exhibitors, some of whom brought their own stands. Premex was engaged to provide a comprehensive, end-to-end solution to ensure a seamless and impactful trade fair experience.

Goals:

  • Seamless Execution Ensure a hassle-free process from start to finish.
  • High-Impact Design: Create a visually appealing and engaging exhibition space for all exhibitors.
  • Efficient Logistics: Manage timely delivery, installation, and removal for 150 exhibitors.
  • Audience Engagement: Facilitate effective wayfinding and a pleasant visitor experience.
  • Minimal Client Workload: Reduce the workload on the client and their staff by managing the exhibition process comprehensively.

Challenges:

Before partnering with Premex, Our client faced several significant challenges:

  • Complex Logistics: Coordinating the design, delivery, installation, and removal of exhibition materials for 150 exhibitors, each with unique requirements, was a complex task. Ensuring everything arrived on time and in perfect condition was essential.
  • Diverse Needs: The client needed to provide a mix of shell schemes, custom stands, full wall graphics, and exhibition boards tailored to different exhibitors. Balancing these diverse needs while maintaining a cohesive look and feel was challenging.
  • Wayfinding and Aesthetics: Ensuring effective wayfinding throughout the venue while maintaining a visually appealing environment was crucial for a smooth visitor experience.
  • Technical Requirements: Integrating lighting, furniture, and accessories to enhance the overall exhibition space and meet individual exhibitor needs required meticulous planning and execution.
  • Resource Constraints: The client’s internal team was already stretched thin, managing other critical tasks. They needed a partner who could take on the bulk of the exhibition preparation workload.

Solution:

Premex provided an end-to-end solution, addressing each challenge with precision and expertise. Here’s how we did it:

  1. Consultation and Planning
    Initial Consultation: We conducted in-depth discussions to understand our client’s goals, vision, and specific requirements for each exhibitor. Our team worked closely with the client to gather all necessary information and set clear objectives for the trade fair.
    Design Conceptualization: Based on the initial consultation, our design team developed several concepts that aligned with the client’s brand identity and vision. We provided detailed 3D renderings and mock-ups for each type of stand to help the client visualize the final setup.
    Project Planning: We created a detailed project plan, outlining each step from design approval to post-event removal. This plan included timelines, key milestones, and responsibilities to ensure everything stayed on track, significantly reducing the client’s involvement in day-to-day management.
  2. Design and Development
    Shell Schemes and Custom Stands: We provided tailored shell schemes and custom stands to fit the specific needs of each exhibitor. Our team ensured that the design was both functional and aesthetically pleasing, enhancing the overall look and feel of the trade fair.
    Full Wall Graphics and Exhibition Boards: Our in-house graphic designers created high-quality graphics that highlighted each exhibitor’s products and services. These graphics were printed on durable materials to ensure they looked perfect throughout the event.
    Wayfinding Solutions: We designed and implemented effective wayfinding solutions, including signage and floor plans, to guide visitors seamlessly through the venue.
    Lighting, Furniture, and Accessories: We integrated lighting, furniture, and accessories to enhance the overall exhibition space. Our team ensured all elements were seamlessly incorporated into the design, providing a cohesive and engaging experience for visitors.
  3. Execution and Management
    Delivery and Installation: Our logistics team managed the timely delivery of all exhibition materials. We coordinated with the event organizers to ensure everything was installed correctly and on time.
    On-site Support: We provided on-site assistance throughout the event to handle any issues and ensure everything ran smoothly. Our team was available to make any necessary adjustments and provide technical support, allowing the client’s staff to focus on engaging with exhibitors and visitors.
    Post-Event Services: After the event, we efficiently removed and safely stored all materials. Our team ensured that the venue was left in perfect condition and handled the logistics of returning any reusable materials to the client.

Results:

The partnership with Premex led to a successful trade fair for [Client Name]

  • Seamless Coordination: The complex logistics of managing 150 exhibitors were handled efficiently, ensuring a smooth and timely setup.
  • Enhanced Exhibitor Satisfaction: The high-quality, customized stands and seamless integration of various elements received positive feedback from exhibitors, enhancing their overall experience.
  • Improved Visitor Experience: Effective wayfinding and a visually appealing environment facilitated a pleasant and engaging visitor experience.
  • Increased Foot Traffic: The visually striking design and interactive elements attracted a high number of visitors, significantly boosting foot traffic to the booths.
  • Positive Feedback: Attendees praised the professionalism, creativity, and aesthetic appeal of the trade fair setup. Our client received numerous compliments on their standout presence.
  • Reduced Workload: By taking on the bulk of the preparation and execution tasks, Premex significantly reduced the workload on the client’s staff, allowing them to focus on their core responsibilities.

Conclusion:

Premex’s comprehensive exhibition services have proven to be instrumental in helping clients achieve their event goals. From consultation and design to execution and removal, we ensure a seamless and impactful trade fair experience while reducing the client’s workload.

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What our clients are saying

Collaborating with Premex transformed our art fair into an unforgettable visual experience. Their attention to detail and ability to accommodate the diverse needs of our exhibitors was remarkable. From initial planning to the final installation, their team handled everything with utmost professionalism. The seamless execution and stunning design not only impressed our exhibitors but also captivated our visitors. We couldn’t have asked for a better partner to bring our vision to life.
Clarice J.
London Art Fair
Working with Premex was a game-changer. Their comprehensive service allowed us to focus on our core activities while they managed the exhibition setup flawlessly. The design exceeded our expectations.
Steven G.
University of Nottingham
Premex's meticulous planning and execution made our trade fair a resounding success. Their ability to manage the complex logistics and cater to the diverse needs of our exhibitors was outstanding. From the initial consultation to the final installation, Premex provided top-notch service, ensuring every detail was perfect. The feedback from exhibitors and visitors was overwhelmingly positive, highlighting the professional and visually striking setup.
Mike M.
Technology Conference Organiser
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Clients & Brands

That trust us to deliver

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PLAN.
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